KEY SUCCESSES


TD CANADA TRUST
Worked on TD Canada Trust / Visa/ iPod customer acquisition campaign aimed to switch consumers to TD Canada Trust. By recognizing emerging trends in the music industry, we were able to capitalize on the emergence of the iPod, and launched the FREE iPod campaign. The result: it was the single most successful customer acquisition campaign launched by a Canadian financial institution to date.

FIGHT FOR INDEPENDENCE
In 2004, I helped promote the first annual Fight For Independence Charity Boxing Event to raise funds for the Nazareth House. Over $60,000 were raised that year. In 2009 we added the SickKids Hospital Foundation as a co-benefactor and was able to raise over $350,000 in donations. To date, Fight For Independence has raised over $1.5-million for the benefit of SickKids Hospital Foundation and the Nazareth House.

DAVENPORT-PERTH NEIGHBOURHOOD
AND COMMUNITY HEALTH CENTRE (DPNCHC)

In 2011, the DPNCHC team received RFP responses from dozens of agencies, yet chose to take a chance on a freelancer. Several months later we launched the new DPNCHC identity and it was an instant hit. Services included communications audit, logo design, identity design, tag line development, brand standards, stationery kit, website, annual report, internal and external signage, trade show display, Info Centre display, brochures and postcards in 6 different languages and much, much more!

 

EDUCATION AND EMPLOYMENT HISTORY



START

  1. Bullet1997-1998
    Degree in Advertising Communications, Academy of Design.

  2. Graduated Top-of-Class.

  3. Won Best Art Direction Award amongst all competing advertising and design schools.

  4. Bullet1995-1998 (2003)
    PENGUIN BOOKS CANADA LTD. 

  5. 1998-2003 Freelance Consultant
    Develop marketing and advertising plans for Stephen King, Walt Disney Records, Beatrix Potter, and other clients. Kept on board as a consultant to help develop the annual marketing plan and brand initiatives from 1998-2003.

  6. 1996-1998 Assistant Marketing Manager

  7. 1995-1996 Co-op Placement/Designer

  8. Bullet1998-2000
    RANSCOMBE & CO.

  9. 1999-2000 Art Director
    Responsible for the strategic and creative development and implementation of brand communications for Sony, GSK, Roche, Woodbine/Mohawk, City of Toronto and Workopolis.com

  10. 1998-1999 Junior Art Director

  11. Bullet2000-2009
    MCDONNELL HAYNES ADVERTISING + DESIGN

  12. 2007-2009  Senior Art Director
    Lead creative and studio teams in the strategic and creative development/implementation of marketing plans and brand communications for TD Canada Trust, Tarion, WeightWatchers, George Brown College, Habitat For Humanity and others.

  13. 2003-2007 Art Director

  14. 2002-2003 Junior Art Director

  15. 2000-2002 Designer/Production Artist

  16. Bullet2010
    Chef School, George Brown.

  17. Upgraded from household cook to household chef.

  18. Bullet2009-PRESENT
    FREELANCE

  19. Awarded 14 clients in 8 months, including work with the Region of Peel, SickKids Foundation, Davenport-Perth Neighbourhood and community Health Centre, and Granite Tower Capital.



LANGUAGES


Fluent English and Portuguese. Can understand some Spanish.

 

QUICK POINTS


  1. 17 years in communications and public relations experience, working with non-for-profit, private, public and government organizations;

  2. Experience in advertising, branding, CRM, CEM, direct marketing, graphic design, promotions, publicity, sponsorship, public relations

  3. Extensive knowledge in marketing, promotions, branding, advertising, and production

  4. Proficient in development and execution of marketing and advertising plans within budget and timelines

  5. Comprehensive knowledge of print production and negotiation

  6. Coaching and mentoring of agency junior creative team

  7. Brand/business speaker at George Brown College, International Academy of Design and Seneca Entrepreneurship Program

 

416-805-0095

64 Albright Crescent
Richmond Hill, Ontario
L4E 4Z4

michaelgouveia13

17 Years experience.

5000+ Projects and counting.

55 Brand development projects.

132 Logo designs.

10 Websites.


 
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