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Upon completing a review of the DPNCHC brand, it was evident that what they need wasn’t just a logo—they needed a voice. While their many services have touched the lives of many within the community, others were unaware of the vast services they offered. With each department wild posting their community events, schedules, or fund drives, their communication to the community was lost in a sea of chaos.

The new identity gave them a unified voice. The new logo celebrates the spirit of the centre. The tag line captured the core essence of their purpose—to touch lives. Easy-to-read program information became readily available in 7 languages through their Information Centre. The same easy to browse experience was also made available online. All of the information was organized by age demographic to directly speak to the correct audience.

The result was a huge success. To see a crowd moved to tears of joy after the unveiling the new materials and presenting their tag line, one can proudly say it was one of my greatest personal achievements. More importantly, funding, event attendance, services, and community recognition have all seen a significant increase.

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